in the Sharjah Emirate in Safeer Mall located at the Dubai-Sharjah highway on June 09, 2009.
Pursuing its aggressive expansion plans despite the overall recessive market conditions, Sharaf DG- UAE’s leading electronics retailer, extended its footprint and opened a store in Safeer Mall, Sharjah. The launch marks the retailers first entry into the Emirate and takes its tally of stores across the region to nine.
Commenting on the launch, Yasser Sharaf, Managing Director Sharaf DG said, “Sharaf DG has experienced tremendous success in Dubai, Abu Dhabi and recently in Bahrain, and we were looking for the right location and opportunity to launch in Sharjah for a while now. As a market for electronics & IT products, the Emirate has matured with residents becoming more conscious about brands and service quality, which is good for Sharaf DG”.
Sharaf added ‘’Residents of Sharjah can be assured of a treat of the widest range of all the reputed world class brands at the best possible value in the market, which is synonymous with shopping at Sharaf DG. Just like our stores in Dubai, the Safeer mall store will offer our brand promise ‘If we don’t have it, you get it free’. This means if any customer does not find what he is looking for; he can register his requirement with our sales team who will procure the product within a stipulated time. And if we cannot deliver as per our commitment, the customer will get the product absolutely free. This way we assure you that you will always find what you want at Sharaf DG”.
The choice of Safeer Mall as Sharaf DG’s first address in Sharjah was made considering its strategic location along the busy Dubai-Sharjah highway which ensures a steady flow of shoppers. The one-stop shop located on the first level of the newly renovated Safeer Mall will follow the big-box format of the existing Sharaf DG stores where customers will enjoy the widest selection of brands in the region across categories like consumer electronics, home entertainment, gaming, IT, telecom and photography. This, in addition to getting sound advice from trained staff, outstanding customer service and attractive promotions all year round. The store will also be offering a ‘Lowest Price Guarantee’ where any customer can get twice the difference in amount if he finds the same product at a lesser price at any other mall based store in Sharjah.
In line with its previous store openings, Sharaf DG is launching with a series of outrageous ‘Killer’ Store Opening Special offers across a wide range of products. The best of the picks on offer is a free 32 inch LG LCD with a Nikon 10 megapixel camera for only AED 1199/- and a Motorola mobile for just AED 1/- on purchase of any mobile worth AED 300/- plus. These offers are for a limited period only till stocks last.
The store will also feature a revolutionary concept in retailing - the ‘touch and feel’ display where real working models will be displayed in the open. The open display provides customers a hands-on experience of real models of cameras, mobile phones, MP3 players and other electronic gadgets to ‘test drive’ before deciding their purchases. Customers are thus reassured that the product they buy is exactly what they are looking for, resulting in guaranteed satisfaction which is a hallmark of shopping at Sharaf DG.
This year Sharaf DG has won four awards for retailing excellence, including the most recent ‘Best Retailer of the Year 08’ conferred by the prestigious Channel Middle East magazine.
