Wednesday, May 12, 2010

Sony Science Show in Dubai

Show to Offer Students Experiential Insight into Realms of Science
Sony Gulf FZE announced it will host the fifth edition of the Sony Science Show in Dubai, following its phenomenal success over the past four editions that have drawn the participation of more than 11,000 students, from over 130 UAE schools, since its inception in 2006.
To be held from 12–13 May, at the Dubai Knowledge Village Conference Hall in collaboration with the Knowledge and Human Development Authority (KHDA), the show will be led by renowned Japanese scientific entertainer Soichi Nishimura, who travels around the world to entertain and teach children about the magical world of science.
Japanese scientific entertainer Soichi Nishimura

Conceptualized to make science learning fun and encourage children to question natural occurrences that have scientific implications, the show will offer Grade-4 school children a wide array of interactive experiments and add a whole new dimension to scientific literacy in the region.
Pius Parackal, Director, External Relations, Sony Gulf FZE, said: “We are pleased to bring back the Sony Science Show to Dubai for the fifth time, following the unbridled enthusiasm the initiative has received from students. At Sony, we believe inculcating and fostering scientific thinking amongst children is vital for the future as it enables them to leverage their innovative best.”
 Fatima Al Marri, CEO of Dubai Schools Agency, Knowledge and Human Development Authority (KHDA, said: “We are delighted to work in collaboration with Sony Gulf to host the fifth edition of the Sony Science Show, as we believe such events successfully contribute to knowledge creation in the region. We encourage schools to participate in interactive educational initiatives as they help young children develop a growing interest in science.”
Soichi Nishimura will focus on topics such as conduction, air pressure and flight dynamics, allowing children to experience the joy of converting text book theories into practical experiments, using basic props such as balloons, paper and strings.
Soichi Nishimura conducts an experiment with help of a Grade 4 student 

The Sony Science Shows are a part of Sony’s global community initiatives, which include the Sony Explora Science Museums in Japan and China and the Sony Wonder Technology Lab in New York, as well as various programs focusing on areas such as education, environment and health/welfare.


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